WORLD DIABETES DAY 2014

http://www.idf.org/worlddiabetesday/current-campaign

The World Diabetes Day 2014 campaign marks the first of a three-year (2014-16) focus onhealthy living and diabetes. This year's activities and materials will specifically address the topic of healthy eating and its importance both in the prevention of type 2 diabetes and the effective management of diabetes to avoid complications.

The latest estimates from the IDF Diabetes Atlas indicate that there are 382 million people living with diabetes worldwide. By 2035, 592 million people or one person in ten will have the disease. A further 316 million people are currently at high risk of developing type 2 diabetes, with the number expected to increase to almost 500 million within a generation. What makes the pandemic particularly menacing is that throughout much of the world, it remains hidden. Up to half of all people with diabetes globally remain undiagnosed.

These facts and figures reiterate the importance of urgent action. Most cases of type 2 diabetes can be prevented and the serious complications of diabetes can be avoided through healthy lifestyles and living environments that encourage and facilitate healthy behaviour.

The key messages of the campaign aim to raise awareness of how the healthy choice can be the easy choice and the various steps that individuals can take to make informed decisions about what they eat. Special focus will be placed on the importance of starting the day with a healthy breakfast.

All campaign activities will be continue to be informed by the slogan "Diabetes: protect our future."

The campaign will continue to promote the importance of immediate action to protect the health and well-being of future generations and achieve meaningful outcomes for people with diabetes and those at risk.

The key messages of the campaign include:

• Make healthy food the easy choice
• Healthy eating: make the right choice
• Healthy eating begins with breakfast